The people behind CrossStay
Two complementary perspectives. One shared focus: helping distinctive hotels welcome a wider world.
CrossStay brings hotel and China-market understanding together with the digital work needed to make a guest journey clearer, more useful, and easier to act on.
Founder · Strategy & digital delivery
Coulson connects positioning and guest needs with websites, search and AI readiness, automation, and the practical path to conversion.
His focus is turning a clear strategy into useful digital experiences: better information, fewer dead ends, and systems that support the people running the hotel.
Project partner · Hospitality & China market
Ying brings hotel positioning, international marketing, Chinese-channel knowledge, and a culturally informed understanding of how guests decide.
Her focus is making the hotel’s story and practical offer meaningful across markets, with attention to the questions, expectations, and channels that shape the journey.
Our approach
Technology matters when it helps a guest or the team looking after them.
Your guests, people, operations, and sense of place come before a platform or a package.
Different languages and markets need more than a translation. We consider the whole path to a confident decision.
Clear information, visible uncertainty, and supported actions. No fabricated results or promises of guaranteed AI rankings.
Start a conversation
What kind of guests do you want to reach? Where does the journey feel harder than it should?
A few details are enough to start shaping the right conversation.
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